Accessibility

This website consists of two computer applications:

• • one for the marella.com institutional site, managed by Dedimax S.r.l.
• • one for the digital store brand marella.com, managed by U.S. Direct E-Commerce Limited, trading as ESW.

This accessibility notice pertains solely to the institutional section of the website.

Regarding the separate digital instance dedicated to the online store, which is managed by ESW, the accessibility statement is available via the following link: https://esw.com/accessibility-statement/.

This website was created and put online before 28/06/2025 and has not undergone substantial changes since then.

The e-commerce website marella.com offers products and services in the consumer clothing sector. Users can search for, compare, and purchase related products and services (e.g. shipping). 

The products displayed in the online store are sold by Dedimax s.r.l.

The marella.com e-commerce service meets the legal accessibility requirements described in the ‘Accessibility Compliance’ section. Shopping via the website can be done in a simple and accessible way. Users can search for products and services, add them to their cart, place orders, and complete payments in just a few steps. For questions or requests for assistance regarding the use of the services, our customer service is available via email, telephone, live chat and WhatsApp which can be found on the contact page. Key information, such as product descriptions, prices, and delivery options, is presented in clear language and a well-structured format.

This information has been prepared in accordance with Legislative Decree no. 82/2022 which implements Directive (EU) 2019/882 (European Accessibility Act). The Emme Website complies with the principles of being perceivable, operable, understandable and robust as well as meeting the accessibility requirements set forth in the aforementioned legislation. The specific technical measures adopted use the EN 301 549 standard as their reference and are based on the Web Content Accessibility Guidelines (WCAG) version 2.1 with conformance levels A and AA.

In order to promote sensitive use of the marella.com Website, in compliance with the regulations and standards indicated in the previous “Accessibility Compliance” paragraph, the following measures have been adopted:

• • Ability to navigate the entire website using just the keyboard
• • Focus indicators always visible while navigating
• • All text elements are readable by screen readers.
• • Ability for the user, for the most part, to individually adjust the text size
• • Colour contrasts are, for the most part, adequate
• • Product images, for the most part, accompanied by meaningful text descriptions
• • Content, for the most part, free of rapid image sequences that can cause visual impairments
• • Use, for the most part, of descriptive titles for the pages
• • Clear and consistent navigation structures
• • Error messages and suggestions are mostly clear to facilitate the correction of inputs
• • Using semantic HTML structures and appropriate ARIA roles

Furthermore, dedicated features are constantly updated to ensure an ever-improving experience for all users.

The marella.com website is partially compliant with the harmonised standards UNI CEI EN 301549.

With particular reference to the requirements listed in Appendix A of UNI CEI EN 301549, the following content is not yet accessible:

• • Non-text content: some images lack descriptive alternative text or include descriptions that are not always adequate. In other cases, the alternative text is redundant.
• • Audio descriptions for multimedia content: some multimedia content lacks audio description.
• • Information and relationships: navigation structures, control groups, fields, instructions, headings and tables are not always correctly marked up or associated. In some cases the heading hierarchy is inconsistent.
• • Content sequence: in some components, the reading order is inconsistent. There are cases where buttons are announced before headings. Important information, such as totals or summaries, is read after the activation button.
• • Input purpose: some input fields do not allow the use of the autocomplete function.
• • Non-text content contrast: in some cases icons and controls do not meet the minimum colour contrast ratio requirements.
• • Text spacing: when text spacing adjustments are applied, part of the content is cut off or not fully visible.

• • Content on hover or focus: some content and functions that can be triggered on mouse hover is not available via keyboard.
• • Reflow: in some stages of the purchase flow, text is not displayed correctly when the page is zoomed to 400%.
• • Text content contrast: the visual representation of various text elements does not meet the minimum contrast ratio required with the background or adjacent elements.
• • Keyboard navigation: several interactive elements such as buttons, tabs and selection options are not accessible via keyboard. In some cases focus remains trapped on certain elements.
• • Bypass blocks: there is no mechanism that allows users to skip repetitive content blocks.
• • Page titles: some page titles are not descriptive and are not consistent.
• • Focus order: for some components, focus management is not always correct, with non-logical order, non-interactive or hidden elements receiving focus, and cases of focus loss or duplication.
• • Link purpose: some links are not adequately descriptive, while others consisting exclusively of images do not have an accessible name.
• • Label name: some buttons have non-descriptive labels or labels in a language different from the one selected.
• • Focus indicator: for several interactive elements the focus indicator is not visible.
• • Label in name: some visible labels do not match the programmatic labels.
• • Language of parts: various textual elements presented in a language different from the one selected do not have a programmatic language indication.
• • Error identification: error messages are not always associated with the input fields and in some cases are identified by colour alone.
• • Labels and instructions: in several input forms, the placeholder is used as the only visible label for input fields.
• • Error suggestions: for some error messages, the information provided is not always sufficiently descriptive.
• • Name, role and state of interactive elements: for buttons, dialog windows, links, carousels and pop-ups, accessible names are missing or incorrect, roles are not always correctly defined and in some cases states are not adequately announced.
• • Status messages: in some cases, content updates or changes in the information displayed are not announced to users.

Dedimax s.r.l. has initiated a structured continuous improvement programme aimed at gradually resolving the issues identified, focusing particularly on new content and on the most frequently visited sections of the website.

The programme involves scheduled accessibility reviews as well as an in-house training course, which has already been launched, aimed at designers, developers and all the departments involved in website management and development, with the goal of promoting a fully accessible approach.

This statement was drafted on 23/02/2026, the evaluation was carried out by third parties through objective and subjective analyses.

Dedimax s.r.l. undertakes to update this accessibility statement at least annually to ensure the accuracy of the information contained therein and to reflect the ongoing accessibility improvements that will be progressively introduced.

To report accessibility non-compliance, please send an email to accessibility.marella@dedimax.it.

It is advisable to indicate “marella.com website accessibility” in the subject line of the email request. We also suggest you indicate:

• • Name and surname
• • Email address
• • URL of the web page or sections of the app that are the subject of the report
• • A clear and concise description of the problem encountered
• • Tools used (operating system, browser, assistive technologies)

In the event of an unsatisfactory response or no response, within thirty days of notification or request, the interested party may submit a complaint to AgID, via certified email, to the following address: protocollo@pec.agid.gov.it

• • Website publication date: 13/09/2023
• • Usability tests were performed: no
• • CMS used for the website: Magnolia